Following the launch of his first product, the ‘9bar’ snack bar, which remains one of the world’s best selling hemp products, Paul Benhaim has developed and endorsed private sector and government policies and international strategies to further the industrial hemp industry. His passion to cultivate the highest quality products for the mass market drives ensures that Elixinol continues to utilise the best raw materials from organic hemp crops. Paul supports other industries and his second and third grade crops are all put to good use.
Paul collaborates with in-house, contracted and third party suppliers in his quest for the best quality. His collaborators include seed suppliers and seed breeders, harvesters, growers, cleaners, primary processors, laboratories and manufacturers to ensure that Elixinol always has access to exclusive variety crops.